2023年广告活动策划价格 超市广告活动策划(8篇)
在日常的学习、工作、生活中,肯定对各类范文都很熟悉吧。范文书写有哪些要求呢?我们怎样才能写好一篇范文呢?接下来小编就给大家介绍一下优秀的范文该怎么写,我们一起来看一看吧。
广告活动策划价格 超市广告活动策划篇一
征稿时间:xx月xx——xx日 活动时间:xx月xx——xx日
学府东路
菏泽学院中文系
策划承办单位:媒介教育协会
为了加强和改进大学生思想政治教育,丰富校园文化,激发大学生的主人翁意识和责任感,弘扬真善美,通过这次活动宣传公益理念,服务于公益事业。
1:作品内容:反映各项校园公益事业,包括道德、环保、健康等方面的即可。
2:作品形式及要求:(1):平面设计类:海报、照片、绘画图片等即可,可以是电脑制作,也可以是手绘。
(2):文案类:校园文明标语,以公益为主题、话剧、剧稿
以上所有作品都要附有广告说明,广告内容健康高雅,构思新颖,突出时效性,人文性,公德性。作品杜绝抄袭,所有稿件一律不退还。
1:将上交作品进行筛选,展出获奖及优秀作品
2:活动同时进行“争做校园文明大使”签名活动
3:活动结束后,整理现场
校园公益大使:一名
校园公益之星:二名
优秀奖:若干名
1:活动所需材料:胶带、彩笔、条幅
2:活动宣传照片
3:奖品:笔记本 证书
展板三块
桌子两张
广告活动策划价格 超市广告活动策划篇二
������������æ´ï¿½ï¿½ï¿½ï¿½î¶¯ï¿½ß»ï¿½ï¿½ï¿½
����
��������ê±ï¿½ä£ºxx��xx����xx�� �ê±ï¿½ä£ºxx��xx����xx��
����ñ§ï¿½ï¿½ï¿½ï¿½â·
��������ñ§ôºï¿½ï¿½ï¿½ï¿½ïµ
�����߻��ð°ìµ¥î»ï¿½ï¿½ã½ï¿½ï¿½ï¿½ï¿½ï¿½ð��
����îªï¿½ë¼ï¿½ç¿ï¿½í¸ä½ï¿½ï¿½ï¿½ñ§ï¿½ï¿½ë¼ï¿½ï¿½ï¿½ï¿½ï¿½î½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½á¸»ð£ô°ï¿½ä»ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ñ§ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ê¶ï¿½ï¿½ï¿½ï¿½ï¿½î¸ð£ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½í¨ï¿½ï¿½ï¿½ï¿½î»î¶¯ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½î£¬ï¿½ï¿½ï¿½ï¿½ï¿½ú¹ï¿½ï¿½ï¿½ï¿½ï¿½òµï¿½ï¿½
���� 1����æ·ï¿½ï¿½ï¿½ý£ï¿½ï¿½ï¿½ó³ï¿½ï¿½ï¿½ï¿½ð£ô°ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½òµï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½â¡ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½è·ï¿½ï¿½ï¿½ä¼ï¿½ï¿½é¡ï¿½
����2����æ·ï¿½ï¿½ê½ï¿½ï¿½òªï¿½ó£º£ï¿½1����æ½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½à£ºï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½æ¬ï¿½ï¿½ï¿½æ»í¼æ¬ï¿½è¼ï¿½ï¿½é£ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½çµï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ò²ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ö»æ¡£
������2�����ä°ï¿½ï¿½à£ºð£ô°ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï£¬ï¿½ô¹ï¿½ï¿½ï¿½îªï¿½ï¿½ï¿½â¡¢ï¿½ï¿½ï¿½ç¡¢ï¿½ï¿½ï¿½
��������������æ·ï¿½ï¿½òªï¿½ï¿½ï¿½ð¹ï¿½ï¿½ëµï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ý½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½å£ï¿½ï¿½ï¿½ë¼ï¿½ï¿½ó±ï¿½ï¿½í»ï¿½ï¿½ê±ð§ï¿½ô£ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ô£ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ô¡ï¿½ï¿½ï¿½æ·ï¿½å¾ï¿½ï¿½ï¿½ï®ï¿½ï¿½ï¿½ï¿½ï¿½ð¸ï¿½ï¿½ò»ï¿½é²ï¿½ï¿½ë»ï¿½ï¿½ï¿½
���� 1�����ï½ï¿½ï¿½ï¿½æ·ï¿½ï¿½ï¿½ï¿½é¸ñ¡ï¿½ï¿½õ¹ï¿½ï¿½ï¿½ñ½±¼ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½æ·
����2���í¬ê±ï¿½ï¿½ï¿½ð¡ï¿½ï¿½ï¿½ï¿½ï¿½ð£ô°ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ê¹ï¿½ï¿½ç©ï¿½ï¿½ï¿½î¶¯
����3��������������ö³ï¿½
���� ð£ô°ï¿½ï¿½ï¿½ï¿½ï¿½ê¹ï¿½ï¿½ò»ï¿½ï¿½
����ð£ô°ï¿½ï¿½ï¿½ï¿½ö®ï¿½ç£ï¿½ï¿½ï¿½ï¿½ï¿½
�������㽱��������
���� 1���������ï£ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ê±ê¡ï¿½ï¿½ï¿½ï¿½ï¿½
����2���������æ¬
����3����æ·ï¿½ï¿½ï¿½ê¼ç±ï¿½ ö¤ï¿½ï¿½
����õ¹ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½
������������
广告活动策划价格 超市广告活动策划篇三
我们的广告作业完成了,回顾整个过程感触是很深的,收获是丰硕的。通过这次实习,我对广告有了进一步了解和认识。也知道了怎么和小组成员更好地沟通交流,更好的分工和合作。也学会了人与人之间更好的交流。知道了什么叫团队,怎么样才能调动所有成员的积极性,更好的做到预期的目标。
说实话与广告专业的学生相比,其实我们这个广告做的是十分吃力的。因为我们真正的广告知识是从这个学期才开始学的。好多的东西并没有全面的理解和掌握。而且广告的整个流程我们也不太清楚。这就导致了我们即使有再好的创意有时也就表达有出来。所以好多创意只能pass掉。而在整个策划中,刚开始我们都无法找到一个合适的主题。找不到我们选的商品品牌的切入点,最后在老师的帮助下和我们所有小组成员的共同努力下,我们成功的找到了切入点。而在做调查问卷和调查报告的时候,我们想得不够仔细,最后导致我们花费了大量的时间和精力做了一些没有意义的工作。之后,我们吸取经验,取得了一些比较大的成果。而在广告创意的想法中,我们多次讨论,各诉己见,最后达成一致,虽然离我们的预期目标还有一定的距离,但无疑这也是一种进步。而在此期间,我们的沟通和交流都比较多和成功,小组成员都很好的表达了自己的建议和意见。所以,我对我们小组还是比较满意的。
通过此次活动,我们看到了自己的不足。像在广告策划上,只要一动手,就会意识到自己真的差多少。我充分看到了自己在知识上的欠缺。例如,在广告语的提出上缺少创意;在广告文案的书写上,写作水平明显须待提高。当然我从们也中学到了许多东西,如:策划一个活动应该从何开始;怎么写方案并且把他成功的展现;以及视频制作工具的使用等等。
我觉得除了专业知识另一个重要的收获是在团队的工作过程。小组学习是一种非常重要而且是一种很不错的学习模式。这是我们第一次实行一个活动,我们感觉到每一个细节都有它的难处,也有它可学的东西,关键是搞这个活动不是单单一个人的力量可以做到的,而是我们组分工合作共同努力的成果。为此我组开过好几次小会,也在一个问题上争吵过几句,但是我们知道那是为了作品做的更好,所以我们依然很高兴。我觉得做完这次团体性的工作后,令我们感受到了团结的力量和团结的重要性,让我们不断的思考不断的学习,学习许多新事物,学会到分析,调查,增加对别人的信任,沟通技巧。在这里最要感谢的就是我们小组的组长!她工作负责且积极,常常把最重的工作都留给自己,并且会听取我们给予的意见,直到大家达到一致的共识.这次活动能圆满完成,最大功臣就是她了!
这次活动丰富了我们在广告方面的知识,使我们向更深的层次迈进,对我在今后的学习有一定的促进作用,但我们也认识到,
要想做好这方面的工作单靠这个活动是不行的,还需要我在平时的学习和工作中一点一点的积累,不断丰富自己的经验才行。我们面前的路还是很漫长的,需要不断的努力和奋斗才能真正地走好。我们不仅要学好广告学理论和相关技术,还需更完善自己的实际操作能力,以及更加灵活的思维和良好的沟通能力。
广告活动策划价格 超市广告活动策划篇四
����
����1�����å¾ï¿½ï¿½ãµä·ï¿½ï¿½ù·ï¿½õ¹ï¿½ï¿½ï¿½ï¿½ï¿½ä²ï¿½ï¿½ï½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½è»ï¿½ï¿½ô´ï¿½ä¿ï¿½ï¿½éºï¿½ê¹ï¿½ï¿½ô½ï¿½ï¿½ô½ï¿½ó£¬¶ô»ï¿½ï¿½ï¿½ï¿½ï¿½éµï¿½ï¿½ï¿½è¾ò²ô½ï¿½ï¿½ô½ï¿½ï¿½ï¿½ø¡ï¿½îªï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ð¹ï¿½ï¿½ñ¾ï¿½ï¿½ú¹ï¿½ï¿½ñ¾¼ãºï¿½ï¿½ï¿½á·¢õ¹ï¿½ï¿½ê®ï¿½å¡±ï¿½æ»ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ë¿é³ï¿½ï¿½ï¿½ï¿½ï¿½õ¹ï¿½ï¿½ï¿½ï¿½òªö¸ï¿½ï¿½;í¬ê±ï¿½ó´ï¿½ï¿½ë¹ï¿½ï¿½ò»ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½;êµê©ï¿½ë´ï¿½ï¿½ä£ï¿½ï¿½ì¬ï¿½ï¿½ï¿½ï¿½;���ú¾ï¿½ï¿½ã½á¹¹õ½ï¿½ï¿½ï¿½ôµï¿½ï¿½ï¿½ï¿½ð°ñ¼ï¿½ç¿ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½îªï¿½ï¿½òªï¿½ï¿½ï¿½ý¡ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ã¿ò»ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½îªï¿½ï¿½ò»ï¿½ï¿½ï¿½ó´ó»·¾ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½è£ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½î¯ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ð´ï¿½ï¿½ï¿½îªï¿½ï¿½è«ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ð¡ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ò»ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ä£ï¿½ï¿½ï¿½ï¿½ï¿½ð¡ï¿½ï¿½ï¿½ä¿ï¿½ï¿½í¡ï¿½ï¿½ð¹ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½â½ï¿½ï¿½è¡±ï¿½ä»î¶¯òªï¿½ó£¬¸ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ìµï¿½ï¿½ï¿½ê¶ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½òªï¿½ô¡ï¿½ï¿½ï¿½ë£ï¿½ï¿½ï¿½îªò»ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ç»ï¿½ï¿½ï¿½ï¿½ä²ß»ï¿½ï¿½ï¿½ï¿½ï¿½ò»ï¿½ï¿½è«ï¿½ï¿½ä¡ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ß¡ï¿½ï¿½î¶¯ï¿½ï¿½
����2�������ð¸ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ä·ï¿½ê¢ï¿½ï¿½ï¿½ï¿½õ¾ï¿½ï¿½ò»ï¿½ï¿½ï¿½ô°ï¿½ï¿½ï¿½ï¿½â¸ï¿½ê§òµï¿½ï¿½ô±ï¿½ï¿½ï¿½í±ï¿½ï¿½ï¿½ô±ï¿½ù¾ï¿½òµîªä¿ï¿½äµä·ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½òµï¿½ï¿½ö¯ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ãµï¿½ï¿½ï¿½î¯ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ð¸ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ð¹ï¿½ï¿½á¡¢ï¿½ï¿½ï¿½í¶ï¿½ï¿½ï¿½ï¿½ï¿½á±£ï¿½ï¾ö¡ï¿½ï¿½ð¾ï¿½òµï¿½öµè¸ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ô¼ï¿½ï¿½ð¹ï¿½ï¿½ìµ¼ï¿½ä´ï¿½ï¿½ï¿½ö§ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½è¡ï¿½ï¿½ï¿½ï¿½ò»ï¿½ï¿½ï¿½ä³é¼ï¿½ï¿½ï¿½îªï¿½ï¿½ð»ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½åºï¿½ï¿½ìµ¼ï¿½ï¿½ö§ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ò²ï¿½ú»ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ì·¨ö§ï¿½ï¿½ï¿½ï¿½ï¿½çµä¹ï¿½ï¿½ï¿½ï¿½ï¿½å¬ï¿½ï¿½ï¿½ï¿½ô±ï¿½í°ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½â¸ï¿½ê§òµï¿½ï¿½ï¿½öµü½ï¿½ï¿½ã£ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ô¼ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ü¼ï¿½ï¿½ä·ï¿½î§ï¿½ú¶ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ò»ï¿½ã¹±ï¿½×£ï¿½ï¿½ï¿½ï¿½ï¿½ï£ï¿½ï¿½í¨ï¿½ï¿½ï¿½ë´î»î¶¯ï¿½ä¾ù°ï¿½ä¼ï¿½ï¿½ò»ï¿½ï¿½ï¿½ï¿½ï¿½ê½ï¿½îªï¿½ï¿½ï¿½ï¿½è°ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½á¹©ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½10������é«ï¿½ï¿½ï¿½ï²¼ï¿½ï¿½ï¿½ï¿½
����3���ë´î»î¶¯ï¿½ï¿½í¨ï¿½ï¿½ï¿½ï¿½è¡í³ò»ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½×¡ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ä·ï¾ï¿½ö½ï¿½å¡ï¿½ï¿½ï¿½ï¿½ïµè·ï¾ï¿½ï¿½ï¿½ï¿½ê£ï¿½ï¿½ï¿½ï¿½ûºï¿½ä¿ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ú¶ï¿½ï¿½ï¿½10����������é«ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½í¨ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½î¯ï¿½á·¢ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½í¥ï¿½ä»î¶¯ï¿½ï¿½ê½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½é«ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½×°ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½á¹«ï¿½ï¿½î¶¯ï¿½ï¿½ï¿½ï¿½ï¿½ð»ï¿½ï¿½ø½ï¿½ï¿½ï¿½ï¿½ò»ï¿½ï¿½ï¿½ã¸ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½íµï¿½î»ï¿½ï¿½ï¿½ëµ½ï¿½ë´î»î¶¯ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ô¼ï¿½ã»ï¿½ï¿½ï¿½ï¿½ï¿½ã¼ï¿½öµ �ä·ï¾ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½îªï¿½ï¿½ï¿½ï¿½æ·ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ü¼ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ó¾ï¿½ï¿½ã¸ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ú±ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ò»ï¿½ö´ï¿½ï¿½âµï¿½ï¿½ï¿½á¹«ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ê½ï¿½ï¿½ï¿½ï¿½ï£ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½è«ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½í¬ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ä»ï¿½ï¿½ï¿½ï¿½ï¿½
����4�������������廪�����������þ½ï¿½5�������������õ¼ï¿½í¤ï¿½ï¿½(����)����������ð»ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ö´ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½é«ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ò»ð©ì½ï¿½ï¿½ï¿½ï¿½ê¾ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½
����5��í¨ï¿½ï¿½ï¿½ë´î»î¶¯ï¿½ï¿½ï¿½ï¿½ï¿½é¸ï¿½ï¿½à¡°ï¿½ï¿½ï¿½ï¿½ö¾ô¸ï¿½ß¡ï¿½ï¿½ï¿½ï¿½èµ½ï¿½ï¿½ï¿½ö»ï¿½ï¿½ï¿½ï¿½î¶¯ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ò»ö§ï¿½ï¿½ï¿½ú´ï¿½ï¿½â»ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½æ¹ï¿½ä¡ï¿½ï¿½ï¿½ï¿½ï¿½ö¾ô¸ï¿½ï¿½ï¿½ï¿½ï¿½é¡£
����
�������졪��(�����ð¹ï¿½ö°ï¿½ü²ï¿½ï¿½ï¿½)
����ð�졪��(�è°ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½òµ)
�����ð°ì¡ªï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ð¸ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ä·ï¿½ê¢ï¿½ï¿½ï¿½ï¿½õ¾
�����������������ߡ����ä´ï¿½ï¿½ï¿½ï¿½ï¿½á¹«ï¿½ï¿½î¶¯
����20xx��
����
����1��������ê½:20xx�����õ£ï¿½ä³ï¿½ï¿½ï¿½â´ï¿½ï¿½ï¿½ï¿½ï¿½(ä³ï¿½ï¿½ï¿½ï¿½ï¿½ã³¡)��������î¯ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ð»ï¿½ï¿½ï¿½ï¿½ö¼ï¿½ï¿½ð¹ø²ï¿½ï¿½å¡ï¿½ï¿½ï¿½î»ï¿½ï¿½ï¿½ìµ¼ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ã½ï¿½ï¿½î¼ó¡ï¿½
����2���õ¼ï¿½ï¿½ï¾ï¿½ï¿½ï¿½æ·:�������ð·ï¿½î§ï¿½ú£ï¿½ï¿½ô½öµï¿½ï¿½ï¿½ï¿½â´ï¿½îªï¿½ï¿½î»ï¿½ï¿½ï¿½ï¿½ö¯ï¿½ï¿½õ¹ï¿½ï¿½ï¿½ï¿½ï¿½î¶¯ï¿½ï¿½ï¿½ï¿½ö¸ï¿½ï¿½ï¿½ï¿½ê±ï¿½ï¿½íµøµï¿½ï¿½õ¼ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ä·ï¾ï¿½ï¿½é±¨ï¿½í·ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½æ¿ï¿½ï¿½ï¿½ï¿½ï¿½ð¹ø²ï¿½ï¿½åµä¼à¶½ï¿½ï¿½ï¿½é·ï¿½ê¢ï¿½ï¿½ï¿½ï¿½õ¾í³ò»ï¿½õ¹ï¿½ï¿½ï¿½
����3������:�������ê»ï¿½ï¿½õºï¿½ï¿½ï¿½ï¿½û¿ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ú¶ï¿½ï¿½ï¿½10����������é«ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½í¨ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½î¯ï¿½ï¿½é¢ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½í¥ï¿½ï¿½ï¿½ï¿½ï¿½ð»ï¿½ï¿½õµä·ï¾ï¿½ï¿½ï¿½ï¿½ï½ï¿½í³ò»ï¿½íµï¿½ï¿½ó¹ï¿½ï¿½ï¿½ï¿½ó¹ï¿½ï¿½éºì¡¢ï¿½ú¡ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½é«ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½é«ï¿½ï¿½ï¿½ï¿½ê¾ï¿½ï¿½ï¿½ï¿½ä¾ï¿½ï¿½ï¿½×¡ï¿½ï¿½ï¿½ï¿½
����4���ú»î¶¯ï¿½ï¿½ï¿½ï¿½ê±ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ê½ï¿½ö³ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ð¹ï¿½ï¿½ìµ¼ï¿½î¼ó£ï¿½ï¿½ï¿½ï¿½ô±ï¿½ï¿½ï¿½ï¿½ï¿½í»ï¿½ï¿½ï¿½ï¿½ï¿½×µäµï¿½î»ï¿½í¸ï¿½ï¿½ë¸ï¿½ï¿½ï¿½ï¿½ï¿½ã¡ï¿½
����
����1���ö³ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½é¸ï¿½ï¿½ð¹øµï¿½î»ï¿½ï¿½ö¯ï¿½ï¿½ô±ï¿½ï¿½ð°ìµ¥î»ï¿½ï¿½ê±æ¸ï¿½ï¿½ï¿½ï¿½ô±ï¿½ï¿½í¬ï¿½ï¿½õ¹ï¿½ï¿½
����2�����������������ê¡ï¿½ï¿½ï¿½ðµï¿½ï¿½ï¿½ì¨ï¿½ï¿½<�����õ±ï¿½><��������>��<�����â±ï¿½>��<��ø³ï¿½ï¿½ï¿½>��ã½ï¿½ï¿½ï¿½ï¿½ð±ï¿½ï¿½ï¿½ï¿½ï¿½
����
����í¨ï¿½ï¿½ï¿½ï¿½òµï¿½ô±ï¿½ï¿½î»î¶¯ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½
�����������òµï¿½î»ï¿½ô±ï¿½ï¿½î»î¶¯ï¿½ï¿½ò»ï¿½ï¿½ï¿½òµ¥²ß»ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ð¹ï¿½ï¿½ìµ¼ï¿½ï¿½ï¿½ï¿½ö¸ï¿½ï¿½ï¿½ï¿½ö§ï¿½ö¡ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ð���ð¹ø²ï¿½ï¿½ï¿½ê¹ï¿½î¶¯ë³ï¿½ï¿½ï¿½ï¿½õ¹ï¿½ï¿½
广告活动策划价格 超市广告活动策划篇五
�������çµä¹ï¿½ï¿½ï¿½ï¿½òµï¿½ï¿½ï¿½ï¿½ë£ï¿½ï¿½ø¹ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ì¸ð´ï¿½ï¿½çºï¿½ï¿½ï¿½ä£ï¿½ï¿½õ»ï¿½ï¿½ç·ï¿½ë¶ï¿½ä¡ï¿½í¨ï¿½ï¿½ï¿½ï¿½ï¿½êµï°,�ò¶ô¹ï¿½ï¿½ï¿½ï¿½ï¿½ë½ï¿½ò»ï¿½ï¿½ï¿½ë½ï¿½ï¿½ï¿½ï¿½ê¶ï¿½ï¿½ò²öªï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ã´ï¿½ï¿½ð¡ï¿½ï¿½ï¿½ô±ï¿½ï¿½ï¿½ãµø¹ï¿½í¨ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ãµä·ö¹ï¿½ï¿½íºï¿½ï¿½ï¿½ï¿½ï¿½ò²ñ§ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ö®ï¿½ï¿½ï¿½ï¿½ãµä½ï¿½ï¿½ï¿½ï¿½ï¿½öªï¿½ï¿½ï¿½ï¿½ê²ã´ï¿½ï¿½ï¿½å¶ó£ï¿½ï¿½ï¿½ã´ï¿½ï¿½ï¿½ï¿½ï¿½üµï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ð³ï¿½ô±ï¿½ä»ï¿½ï¿½ï¿½ï¿½ô£ï¿½ï¿½ï¿½ï¿½ãµï¿½ï¿½ï¿½ï¿½ï¿½ô¤ï¿½úµï¿½ä¿ï¿½ê¡£
����ëµêµï¿½ï¿½ï¿½ï¿½ï¿½ï¿½×¨òµï¿½ï¿½ñ§ï¿½ï¿½ï¿½ï¿½è£ï¿½ï¿½ï¿½êµï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ê®ï¿½ö³ï¿½ï¿½ï¿½ï¿½ä¡ï¿½ï¿½ï¿½îªï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ä¹ï¿½ï¿½öªê¶ï¿½ç´ï¿½ï¿½ï¿½ï¿½ñ§ï¿½ú²å¿ï¿½ê¼ñ§ï¿½ä¡ï¿½ï¿½ã¶ï¿½ä¶ï¿½ï¿½ï¿½ï¿½ï¿½ã»ï¿½ï¿½è«ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½õ¡ï¿½ï¿½ï¿½ï¿½ò¹ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ò²ï¿½ï¿½ì«ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½íµï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ç¼ï¿½ê¹ï¿½ï¿½ï¿½ùºãµä´ï¿½ï¿½ï¿½ï¿½ï¿½ê±ò²ï¿½í±ï¿½ï¿½ï¿½ï¿½ð³ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ôºã¶à´´ï¿½ï¿½ö»ï¿½ï¿½pass�������������߻��ð£ï¿½ï¿½õ¿ï¿½ê¼ï¿½ï¿½ï¿½ç¶ï¿½ï¿½þ·ï¿½ï¿½òµï¿½ò»ï¿½ï¿½ï¿½ï¿½ï¿½êµï¿½ï¿½ï¿½ï¿½â¡£ï¿½ò²ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ñ¡ï¿½ï¿½ï¿½ï¿½æ·æ·ï¿½æµï¿½ï¿½ï¿½ï¿½ï¿½ã£¬ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ê¦ï¿½ä°ï¿½ï¿½ï¿½ï¿½âºï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ð¡ï¿½ï¿½ï¿½ô±ï¿½ä¹ï¿½í¬å¬ï¿½ï¿½ï¿½â£ï¿½ï¿½ï¿½ï¿½ç³é¹ï¿½ï¿½ï¿½ï¿½òµï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ã¡£ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ê¾ï¿½ï¿½íµï¿½ï¿½é±¨ï¿½ï¿½ï¿½ê±ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ã²ï¿½ï¿½ï¿½ï¿½ï¿½ï¸ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ç»ï¿½ï¿½ï¿½ï¿½ë´ï¿½ï¿½ï¿½ï¿½ï¿½ê±ï¿½ï¿½í¾ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ò»ð©ã»ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ä¹ï¿½ï¿½ï¿½ï¿½ï¿½ö®ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½è¡ï¿½ï¿½ï¿½é£¬è¡ï¿½ï¿½ï¿½ï¿½ò»ð©ï¿½è½ï´ï¿½ä³é¹ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ú¹ï¿½æ´´ï¿½ï¿½ï¿½ï¿½ë·¨ï¿½ð£ï¿½ï¿½ï¿½ï¿½ç¶ï¿½ï¿½ï¿½ï¿½ï¿½û£ï¿½ï¿½ï¿½ï¿½ß¼ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ò»ï¿½â£ï¿½ï¿½ï¿½è»ï¿½ï¿½ï¿½ï¿½ï¿½çµï¿½ô¤ï¿½ï¿½ä¿ï¿½ê»¹ï¿½ï¿½ò»ï¿½ï¿½ï¿½ä¾ï¿½ï¿½ë£¬ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ò²ï¿½ï¿½ò»ï¿½ö½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ú´ï¿½ï¿½ú¼ä£¬ï¿½ï¿½ï¿½çµä¹ï¿½í¨ï¿½í½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½è½ï¶ï¿½í³é¹ï¿½ï¿½ï¿½ð¡ï¿½ï¿½ï¿½ô±ï¿½ï¿½ï¿½üºãµä±ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ô¼ï¿½ï¿½ä½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ô£ï¿½ï¿½ò¶ï¿½ï¿½ï¿½ï¿½ï¿½ð¡ï¿½é»¹ï¿½ç±è½ï¿½ï¿½ï¿½ï¿½ï¿½ä¡ï¿½
����í¨ï¿½ï¿½ï¿½ë´î»î¶¯ï¿½ï¿½ï¿½ï¿½ï¿½ç¿ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ô¼ï¿½ï¿½ä²ï¿½ï¿½ã¡£ï¿½ï¿½ï¿½ú¹ï¿½ï¿½ß»ï¿½ï¿½ï£ï¿½ö»òªò»ï¿½ï¿½ï¿½ö£ï¿½ï¿½í»ï¿½ï¿½ï¿½ê¶ï¿½ï¿½ï¿½ô¼ï¿½ï¿½ï¿½ä²ï¿½ï¿½ï¿½ù¡ï¿½ï¿½ò³ï¿½ö¿ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ô¼ï¿½ï¿½ï¿½öªê¶ï¿½ïµï¿½ç·è±ï¿½ï¿½ï¿½ï¿½ï¿½ç£¬ï¿½ú¹ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½è±ï¿½ù´ï¿½ï¿½â£»ï¿½ú¹ï¿½ï¿½ï¿½ä°ï¿½ï¿½ï¿½ï¿½ï¿½ð´ï¿½ï£ï¿½ð´ï¿½ï¿½ë®æ½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ß¡ï¿½ï¿½ï¿½è»ï¿½ò´ï¿½ï¿½ï¿½ò²ï¿½ï¿½ñ§ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½à¶«ï¿½ï¿½ï¿½ï¿½ï¿½ç£ºï¿½ß»ï¿½ò»ï¿½ï¿½ï¿½î¶¯ó¦ï¿½ã´óºî¿ï¿½ê¼ï¿½ï¿½ï¿½ï¿½ã´ð´ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ò°ï¿½ï¿½ï¿½ï¿½é¹ï¿½ï¿½ï¿½õ¹ï¿½ö£ï¿½ï¿½ô¼ï¿½ï¿½ï¿½æµï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ßµï¿½ê¹ï¿½ãµèµè¡ï¿½
�����ò¾ï¿½ï¿½ã³ï¿½ï¿½ï¿½×¨òµöªê¶ï¿½ï¿½ò»ï¿½ï¿½ï¿½ï¿½òªï¿½ï¿½ï¿½õ»ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½å¶óµä¹ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ì¡ï¿½ð¡ï¿½ï¿½ñ§ï°ï¿½ï¿½ò»ï¿½ö·ç³ï¿½ï¿½ï¿½òªï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ò»ï¿½öºü²ï¿½ï¿½ï¿½ï¿½ï¿½ñ§ï°ä£ê½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½çµï¿½ò»ï¿½ï¿½êµï¿½ï¿½ò»ï¿½ï¿½ï¿½î¶¯ï¿½ï¿½ï¿½ï¿½ï¿½ç¸ð¾ï¿½ï¿½ï¿½ã¿ò»ï¿½ï¿½ï¸ï¿½ú¶ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ñ´ï¿½ï¿½ï¿½ò²ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ñ§ï¿½ä¶ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ø¼ï¿½ï¿½ç¸ï¿½ï¿½ï¿½ï¿½ï¿½î¶¯ï¿½ï¿½ï¿½çµï¿½ï¿½ï¿½ò»ï¿½ï¿½ï¿½ëµï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ä£ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ö¹ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½í¬å¬ï¿½ï¿½ï¿½ä³é¹ï¿½ï¿½ï¿½îªï¿½ï¿½ï¿½ï¿½ï¿½é¿ªï¿½ï¿½ï¿½ã¼ï¿½ï¿½ï¿½ð¡ï¿½á£¬ò²ï¿½ï¿½ò»ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ä£¬ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½öªï¿½ï¿½ï¿½ï¿½ï¿½ï¿½îªï¿½ï¿½ï¿½ï¿½æ·ï¿½ï¿½ï¿½ä¸ï¿½ï¿½ã£ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½è»ï¿½ü¸ï¿½ï¿½ë¡ï¿½ï¿½ò¾ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ôµä¹ï¿½ï¿½ï¿½ï¿½ï¿½,�����ç¸ï¿½ï¿½üµï¿½ï¿½ï¿½ï¿½å½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½å½ï¿½ï¿½ï¿½ï¿½òªï¿½ï¿½,�����ç²ï¿½ï¿½ïµï¿½ë¼ï¿½ï¿½ï¿½ï¿½ï¿½ïµï¿½ñ§ï°,ñ§ï°ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½,ñ§ï¿½áµ½ï¿½ï¿½ï¿½ï¿½,����,���ó¶ô±ï¿½ï¿½ëµï¿½ï¿½ï¿½ï¿½ï¿½,��í¨ï¿½ï¿½ï¿½é¡ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½òªï¿½ï¿½ð»ï¿½ä¾ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ð¡ï¿½ï¿½ï¿½ï¿½é³¤!�����������ò»ï¿½ï¿½ï¿½,���������øµä¹ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ô¼ï¿½,���ò»ï¿½ï¿½ï¿½è¡ï¿½ï¿½ï¿½ç¸ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½,ö±ï¿½ï¿½ï¿½ï¿½ò´ïµ½ò»ï¿½âµä¹ï¿½ê¶.��î»î¶¯ï¿½ï¿½ô²ï¿½ï¿½ï¿½ï¿½ï¿½,��󹦳���������!
������î»î¶¯ï¿½á¸»ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ú¹ï¿½æ·½ï¿½ï¿½ï¿½öªê¶ï¿½ï¿½ê¹ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ä²ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ú½ï¿½ï¿½ï¿½ñ§ï°ï¿½ï¿½ò»ï¿½ï¿½ï¿½ä´ù½ï¿½ï¿½ï¿½ï¿½ã£ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ò²ï¿½ï¿½ê¶ï¿½ï¿½ï¿½ï¿½
����òªï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½â·½ï¿½ï¿½ä¹ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½î¶¯ï¿½ç²ï¿½ï¿½ðµä£ï¿½ï¿½ï¿½ï¿½ï¿½òªï¿½ï¿½ï¿½ï¿½æ½ê±ï¿½ï¿½ñ§ï°ï¿½í¹ï¿½ï¿½ï¿½ï¿½ï¿½ò»ï¿½ï¿½ò»ï¿½ï¿½ä»ï¿½ï¿½û£ï¿½ï¿½ï¿½ï¿½ï·á¸»ï¿½ô¼ï¿½ï¿½ä¾ï¿½ï¿½ï¿½ï¿½ï¿½ð¡ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ç°ï¿½ï¿½â·ï¿½ï¿½ï¿½çºï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ä£ï¿½ï¿½ï¿½òªï¿½ï¿½ï¿½ïµï¿½å¬ï¿½ï¿½ï¿½í·ü¶ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ßºã¡ï¿½ï¿½ï¿½ï¿½ç²ï¿½ï¿½ï¿½òªñ§ï¿½ã¹ï¿½ï¿½ñ§ï¿½ï¿½ï¿½ûºï¿½ï¿½ï¿½ø¼ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ô¼ï¿½ï¿½ï¿½êµï¿½ê²ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ô¼ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ë¼î¬ï¿½ï¿½ï¿½ï¿½ï¿½ãµä¹ï¿½í¨ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½
广告活动策划价格 超市广告活动策划篇六
1、随着经济的飞速发展和社会的不断进步,人民对自然资源的开采和使用越来越大,对环境造成的污染也越来越严重。为保护环境,中国已经在国民经济和社会发展“十五”计划中增加了可持续发展的重要指标;同时加大了国家环境保护机构的能力建设;实施了大规模生态工程;并在经济结构战略性调整中把加强环境保护作为重要内容。保护环境是每一个地球公民的义务。为进一步加大环境宣传教育力度,结合昆明市委、市政府将昆明市创建为“全国卫生城市”“国家环境保护模范城市”的目标和“中国公民道德建设”的活动要求,更让昆明市民深刻的认识到环境保护的重要性。因此,作为一个春城市民,我们积极的策划倡导一次全民的“环保在你身边”活动。
2、昆明市妇联巾帼社区服务中心丰盛服务站是一个以安置下岗失业人员、低保人员再就业为目的的非正规就业组织,近两年来,得到市委、市政府、市妇联、市工会、市劳动和社会保障局、市就业局等各部门以及有关领导的大力支持与帮助,取得了一定的成绩。为感谢各级部门和领导的支持与帮助,我们也在积极地想办法支持他们的工作,努力动员和帮助更多下岗失业的兄弟姐妹,并在自己力所能及的范围内对社会做一点贡献,我们希望通过此次活动的举办募集一定的资金,为广大热爱环保的市民提供不少于10万条绿色购物布袋。
3、此次活动,通过采取统一回社区住户捐赠的废旧纸张、塑料等废旧物资,销售后的款项用于订制10万条以上绿色布购物袋,并通过各社区居委会发到各家庭的活动方式,将绿色环保与献爱心两个社会公益活动主题有机地结合在一起。让更多的市民和单位参与到此次活动中来,将自己没有利用价值 的废旧物资作为捐赠品,既力所能及、不增加经济负担,还有助于保护环境,这是一种创新的社会公益捐助方式,并希望真正做到全民联合起来,共同保护人类赖以生存的环境。
4、拟在昆明市五华、盘龙区各修建5个“垃圾废物收集亭”(贷款),配合昆明市环境保护局创建“环保绿色社区”,做一些探索和示范工作。
5、通过此次活动,吸纳更多“环保志愿者”参予到各种环保活动当中来。逐步组成一支长期从事环保宣传和推广的“环保志愿”队伍。
主办——(政府有关职能部门)
协办——(热爱环保的企业)
承办——昆明市妇联巾帼社区服务中心丰盛服务站
“环保在你身边”关心春城社会公益活动
20xx年
1、启动仪式:20xx年月日,某办事处社区(某社区广场)。邀请市委市政府、市环保局及有关部门、单位的领导和新闻媒体参加。
2、收集废旧物品:在昆明市范围内,以街道办事处为单位,组织开展宣传活动,在指定的时间和地点收集捐赠的废旧书报和废弃塑料瓶。在有关部门的监督下由丰盛服务站统一收购。
3、捐赠:所有物资回收后销售款项用于订制10万条以上绿色布购物袋,并通过各社区居委会散发到各家庭。所有回收的废旧塑料将统一送到加工厂加工成红、黑、白三种颜色的垃圾袋,回赠给绿色社区示范点的居民住户。
4、在活动结束时,举行仪式现场捐赠。拟邀各有关领导参加,并对本次有突出贡献的单位和个人给予表彰。
1、现场宣传由各有关单位组织人员与承办单位临时聘用人员共同开展。
2、对外的宣传将邀请省、市电视台和<昆明日报><春城晚报>、<生活新报>、<滇池晨报>等媒体进行报道。
通过企业对本次活动冠名给予赞助。
以上是我单位对本次活动的一个简单策划,望政府有关领导给予指导和支持。并帮助协调有关部门使活动顺利开展。
广告活动策划价格 超市广告活动策划篇七
�������ë´ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½úºï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½òµï¿½ï¿½ï¿½ï¿½ñ¡ï¿½ï¿½ï¿½ï¿½ï¿½äºä¶¯ð§ó¦ï¿½â£ï¿½ï¿½ï¿½ò»ö±ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ú·ï¿½ï¿½ø²ï¿½ï¿½ä¹ï¿½×¢ï¿½ï¿½ï¿½ï¿½ï¿½ë´ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½úºï¿½ï¿½ï¿½ï¿½ï¿½ä½ï¿½ï¿½ã£¬ï¿½ï¿½ï¿½ï¿½í¼ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ð¹ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ð¶ï¿½ò²ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ý±ï¿½ø¿ï¿½õ¹ï¿½ï¿½
�������ë´ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ô¿ï¿½ï¿½ï¿½ï¿½òµï¿½ï¿½ï¿½ï¿½ï¿½ä·ï¿½ï¿½ï¿½ç©ô¼ï¿½ï¿½ê½ô¤ê¾ï¿½å°ï¿½ï¿½ë´ï¿½ï¿½ï¿½òµï¿½ñ³ï¿½îªï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½×¼ò³é¹ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ê¾æµê¡°ï¿½ï¿½ô¿ï¿½×·ï¿½ï¿½ï¿½ï¿½ï¿½ïµï¿½ä¸ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ð¡ï¿½ï¿½ï¿½ï¿½òµï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ë¾ï¿½ï¿½
�������ë´ï¿½í¶ï¿½ï¿½3000����ôªóªï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ü»ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½it��í·ï¿½ï¿½ï¿½ï¿½lg�������ô¶ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½î¤ï¿½ï¿½ï¿½ï¿½ï¿½ð¹ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½òµï¿½ö±ï¿½ç©ï¿½ï¿½ï¿½ï¿½õ½ï¿½ôºï¿½ï¿½ï¿½ð�顣������������îªï¿½ï¿½ï¿½ï¿½ï¿½×¼ò´ï¿½ï¿½ä£ï¿½ï¿½ï¿½ã¹ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ü»ï¿½ï¿½ä¸ß¶ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½
�������ë´ï¿½ø²ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ôö®ï¿½ï¿½äºï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ó¿ï¿½ï¿½ëºï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ûµï¿½õ¹ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½õ¼ä¡£
�������������ð¶ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ë´ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ä´ï¿½ï¿½ù½ï¿½ï¿½ï¿½ï¿½æ¶ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½â¥ï¿½ï¿½ë³ï¿½ï¿½ï¿½ï¿½ï¿½û¡ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ä½ï¿½ò»ï¿½ï¿½óªï¿½ï¿½ï¿½î¶¯ï¿½ï¿½ï¿½ï¿½ó¿ï¿½â¥ï¿½ìµï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½
����ò»ï¿½ï¿½ç° ��
������îªï¿½ï¿½ï¿½ú¡ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ä¿ï¿½äºï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ç°ï¿½ï¿½ë´ï¿½ø²ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½æ³ï¿½ï¿½ä±ï¿½ï¿½ï¿½â¥ï¿½ì¡ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½î»ï¿½ú»ï¿½ï¿½è³ï¿½ï¿½îº£ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ô±ï¿½ï¿½ï¿½é³ï¿½ó¶ï¿½â·ï¿½ô¶ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ò»â·ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ê¯â·ï¿½ï¿½ï¿½ï£ï¿½õ¼ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½7��5��æ½ï¿½ï¿½ï¿½×£ï¿½**�깫��í¶ï¿½ï¿½û¸ß´ï¿½7��8��ôªï¿½ï¿½ï¿½ï¿½ò£ï¿½ï¿½ü½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½îª25��53��æ½ï¿½ï¿½ï¿½×¡ï¿½ï¿½ï¿½â¥ï¿½ì¾ï¿½ï¿½ðµï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½è»ï¿½ï¿½ï¿½û»ï¿½ï¿½ï¿½ï¿½ï¿½â¥ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½è«ï¿½ï¿½ï¿½þµðºï¿½ï¿½ï¿½ï¿½ï¿½ô¶ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ë®î§ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½çºï¿½ï¿½ï¿½êªï¿½ø£ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½é³ï¿½ó¸ß¶ï¿½ï¿½ï¿½ï¿½ò³¡£ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½è³çºï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ö®ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ä¿ï¿½ï¿½ï¿½ï¿½é¼ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½æ»®ï¿½ðµï¿½ï¿½ï¿½ï¿½â¹«ô°ï¿½ï¿½ï¿½ï¿½ä¿ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ê¦bernardo�滮��æ£ï¿½ï¿½ï¿½ï¿½ï¸ï¿½ï¿½ï¿½ï¿½ï¿½ß¶è¹ï¿½ï¿½ê»ï¿½ï¿½å¶ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ì£¬ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ð¹ï¿½ï¿½ï¿½ß±ï¿½ï¿½ï¿½ï¿½ï¿½é«ï¿½ï¿½ï¿½ö´ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ë¾ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½
�������ë´ï¿½ �����������������úºï¿½õ¬ï¿½â·ç£¬ï¿½ï¿½îªï¿½ð¹ï¿½ï¿½ï¿½ï¿½ï¿½öªï¿½ï¿½ï¿½×²ï¿½í¶ï¿½ï¿½ï¿½ï¿½ï¿½×¡ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½×¡õ¬ï¿½í¸ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½
���������ð³ï¿½ï¿½ï¿½ï¿½ï¿½
������ò»ï¿½ï¿½ï¿½ï¿½ï¿½úºï¿½õ¬ï¿½ð³ï¿½×´ï¿½ï¿½
������õ¬ï¿½ï¿½ò»ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½×¡ï¿½ï¿½ï¿½ð³ï¿½ï¿½ðµä½á¹¹ï¿½ï¿½ó¦ï¿½ãºï¿½ò»ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ë½ï¿½ë²æ¸ï¿½ï¿½ä½á¹¹ï¿½ð¹ø£ï¿½í¬ê±ò²ï¿½ï¿½ò»ï¿½ï¿½ï¿½ï¿½ï¿½ðµäºï¿½õ¬ï¿½ð³ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ð¹ø¡ï¿½ï¿½ï¿½ò»ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ð³ï¿½ï¿½ï£¬ï¿½ï¿½õ¬ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ó¦ï¿½ï¿½õ¼ï¿½üµï¿½×¡õ¬ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½5%-10%��ä¿ç°ï¿½ï¿½ï¿½úµäºï¿½õ¬ï¿½ð³ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ú³ï¿½ï¿½ï¿½ï¿½×¶îºï¿½ï¡è±ï¿½×¶î£ï¿½ï¿½æ¸ï¿½ï¿½×²ï¿½ä¾û¼ï¿½ï¿½èºï¿½ï¿½è¶ï¿½ï¿½è²ï¿½ï¿½ï¿½ï¿½ï¿½é½ï¿½ï¿½ï¿½ï¿½ï¡è±ï¿½ï¿½ô´ï¿½ï¿½ï¿½ð³ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½è²ï¿½ï¿½ï¿½ï¿½ï¿½
����**��è«ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ûºï¿½õ¬ï¿½ï¿½ä¿ï¿½ï¿½ï¿½ï¿½15����ô¼îª20xx�������ö®ò»ï¿½ï¿½ï¿½ï¿½òµï¿½ï¿½ï¿½ï¿½ï¿½ð±ï¿½ï¿½ï¿½ï¿½ï¿½townhouse��ð¡ï¿½ß²ã¡¢ï¿½ß²ã¡¢ï¿½ï¿½ï¿½ß²ï¿½è¡ï¿½20xx���õ¬ï¿½ï¿½ï¿½èµï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½òªï¿½ï¿½ï¿½ï¿½ï¿½ûºï¿½ï¿½í»ï¿½ï¿½è³ï¿½æ¬ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ûºï¿½æ¬ï¿½ï¿½ï¿½ï¿½townhouse��ð¡ï¿½ß²ï¿½îªï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½è³ï¿½æ¬ï¿½ï¿½ï¿½ô¸ß²ï¿½îªï¿½ï¿½ï¿½ï¿½20xx��äºï¿½õ¬ï¿½ð³ï¿½ï¿½ï¿½ò»ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½øµã£¬ô½ï¿½çºï¿½õ¬ï¿½ï¿½ô½ï¿½ç°ï¿½ï¿½ï¿½äºï¿½õ¬ô½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ûºï¿½ï¿½í»ï¿½ï¿½è³ï¿½æ¬ï¿½ï¿½ï¿½äºï¿½õ¬ï¿½ï¿½òµï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ãµï¿½ï¿½ï¿½ï¿½ï¿½×´ì¬ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ë®é¿»ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ú¿ï¿½ï¿½ï¿½3���â¼ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ô°ï¿½ñ¾ï¿½ï¿½ï¿½ï¿½û¹ï¿½ï¿½ë£¬ï¿½ï¿½ï¿½ã¹ï¿½ï¿½ê¹ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ò²ï¿½ï¿½ï¿½ñ¹ï¿½ï¿½ë£¬ï¿½ï¿½ï¿½ð·ï¿½åµï¿½ï¿½ë®ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ì±¤ï¿½ï¿½ï¿½ï¿½ò²ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ì¬ï¿½æ¡ï¿½
�����ó¼ï¿½î»ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½20xx�������äºï¿½õ¬ï¿½õ±ï¿½ï¿½ï¿½û½ï¸ß£ï¿½ï¿½ï¿½ë®é¿»ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ú¾ï¿½ï¿½ï¿½ô¼10500ôªï¿½ï¿½æ½ï¿½ï¿½ï¿½×£ï¿½ï¿½ï¿½ô°ï¿½ï¿½ï¿½ï¿½ô¼9200��9700ôªï¿½ï¿½æ½ï¿½ï¿½ï¿½×£ï¿½ï¿½ï¿½ï¿½ð·ï¿½åµï¿½ï¿½ï¿½ï¿½ô¼9500ôªï¿½ï¿½æ½ï¿½ï¿½ï¿½×£ï¿½ï¿½ï¿½ï¿½ì¾ó¾ï¿½ï¿½ï¿½ô¼9500ôªï¿½ï¿½æ½ï¿½ï¿½ï¿½×£ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ô¼8300ôªï¿½ï¿½æ½ï¿½ï¿½ï¿½×£ï¿½ï¿½ï¿½ï¿½î´¦ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½11000��ôªï¿½ï¿½æ½ï¿½ï¿½ï¿½×£ï¿½ï¿½ï¿½ï¿½å¿´20xx���õ¬ï¿½ï¿½ï¿½ï¿½ï¿½õ±ï¿½ï¿½20xx���ô¸ß£ï¿½ï¿½ï¿½ï¿½ûµï¿½ï¿½ù¶ï¿½ò²ï¿½ï²ï¿½ï¿½×£ï¿½ï¿½ï¿½ï¿½ëµï¿½ï¿½ï¿½ï¿½õ¬ï¿½ð³ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ç´ï¿½ï¿½úµä£ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ð³ï¿½ï¿½ï¿½ï¿½ó»¹±è½ï¿½ï¿½ï¿½ê¢ï¿½ï¿½ö»ï¿½ï¿½ã»ï¿½ð¶ï¿½ó¦ï¿½ï¿½ï¿½êµä²ï¿½æ·ï¿½ï¿½
������������é½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ð³ï¿½ô¤ï¿½ï¿½
����20xx�������é½ï¿½ï¿½æ·×¡õ¬ï¿½ä·ï¿½õ¹ï¿½ï¿½ëµï¿½ï¿½ó¦ï¿½ï¿½ï¿½ç±ï¿½ï¿½ö¸ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ßµï¿½ò»ï¿½ê£¬ï¿½ï¿½×¼ô¤ï¿½û¡ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ê·ï¿½â¸ß£ï¿½ï¿½ï¿½ï¿½ï¿½ö¸ï¿½ê¶¼ï¿½ï¿½ê¾ï¿½ð³ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ã¡ï¿½
����î´ï¿½ï¿½ï¿½ï¿½ï¿½ê£¬ï¿½ú·ï¿½ï¿½ø²ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ó°ï¿½ï¿½ï¿½â£ï¿½×¡õ¬ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½è»ï¿½ï¿½ï¿½ï¿½ò»ð©ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ð³ï¿½ó°ï¿½ì²»ï¿½ï¿½ì«ï¿½ï¿½20xx�꣬��æ¬ï¿½ï¿½ï¿½äºï¿½â¥ï¿½ï¿½ï¿½ü¼ï¿½ï¿½ï¿½ï¿½ðºï¿½ï¿½è¡ï¿½ã²ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½òµï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ê¾ï¿½ï¿½ï¿½ï¿½é½ï¿½ð³ï¿½ï¿½þ´ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½è«ï¿½ð½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ò»ï¿½ê£¬ï¿½ï¿½é½ï¿½ï¿½ó¦ï¿½ï¿½ï¿½ä´ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½é½ï¿½ï¿½ï¿½ï¿½îªï¿½ï¿½ï¿½ï¿½ï¿½ð³ï¿½ï¿½âµï¿½ï¿½èµï¿½ö®ò»ï¿½ï¿½
�������󺣱������èµä½ï¿½ï¿½è½«ï¿½ï¿½ï¿½ï¿½óº£³ï¿½îªï¿½ï¿½ï¿½ï¿½ï¿½âµï¿½ï¿½þµðºï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½è³çµä³é¹ï¿½ï¿½ï¿½ï¿½é½«ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ö²ï¿½ï¿½ï¿½óº£¡ï¿½ï¿½ï¿½é½ï¿½ï¿½ï¿½ð²ï¿½ï¿½ï¿½î´ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½èµï¿½ï¿½ï¿½ï¿½ò£»»ï¿½ï¿½è³ï¿½ï¿½îº£ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ä¿ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ò»ï¿½ö¡ï¿½ï¿½è³ï¿½ï¿½è¡ï¿½ï¿½ï¿½
�����������������ð³ï¿½ç°ï¿½ï¿½
������1998�꿪ê¼ï¿½ï¿½ï¿½þ½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½îº£ï¿½ï¿½ï¿½ì£ï¿½ê¹ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ïµï¿½ì²í¿ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½2��9æ½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ø¡ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½îº£ï¿½ï¿½ï¿½ï¿½xx����îªï¿½ï¿½ï¿½ï¿½î»îªï¿½ï¿½ï¿½ï¿½5��ê±ï¿½ä½¨ï¿½ï¿½è«ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ä£ï¿½ä¡ï¿½ï¿½ï¿½ï¿½ï¿½è«ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ä£ê½ï¿½ä¾ï¿½×¡ï¿½ï¿½ï¿½ï¿½ï¿½íºï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½îªï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ðµï¿½ï¿½ï¿½é«ï¿½ï¿½ï¿½ô´ï¿½ï¿½ï¿½êµï¿½ö£ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½îªï¿½ï¿½ï¿½úµä´ï¿½ï¿½ú¡ï¿½ï¿½ï¿½ï¿½úµï¿½`��æ¬ï¿½ï¿½ï¿½ï¿½ï¿½úµï¿½æ·ï¿½æ¡ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ôºï¿½ï¿½ï¿½ï¿½æ·ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½åµë®é³ì²ï¿½ï¿½ó¾ï¿½øµï¿½ï¿½ï¿½æ£ï¿½òªï¿½ï¿½ï¿½ï¿½ï¿½ð¹ï¿½ï¿½ï¿½ï¿½ä»ï¿½ï¿½âµë®ï¿½ï¿½ó¾ï¿½ø£ï¿½ï¿½ï¿½ó¾ï¿½øµä±ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½é³ì²ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½æ³ï¿½ï¿½ï¿½ï¿½þ±ß½ç£¬ç¡ï¿½ï¿½ò»ï¿½ø±ï¿½ë®ó¿ï¿½ï¿½ï¿½å¡£ï¿½é´ë¿é¼ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ñ½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½æ»®îªï¿½ßµï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½í¸ï¿½ï¿½ï¿½×¡õ¬ï¿½ï¿½ï¿½ï¿½
����������������ð´ï¿½15������ì¬ï¿½ï¿½ï¿½èµä¹æ»®ê¹ï¿½ï¿½ò»ï¿½ø¿ï¿½ï¿½î³é¸ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ì¬ï¿½ï¿½ï¿½æ¡ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½úºï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ûµäºï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½æ±ï¿½òªï¿½ú´ï¿½æ¬ï¿½ï¿½ï¿½ï¿½ï¿½ì¶¥ï¿½ï¿½ï¿½ï¿½õ¬ï¿½ï¿½
����������æ·ï¿½ï¿½ï¿½ï¿½
������ò»ï¿½ï¿½swot����
����1������s
������1����è»ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½â¥ï¿½ì¾ï¿½ï¿½ðµï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½è»ï¿½ï¿½ï¿½û»ï¿½ï¿½ï¿½ï¿½ï¿½â¥ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½è«ï¿½ï¿½ï¿½þµðºï¿½ï¿½ï¿½ï¿½ï¿½ô¶ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ë®î§ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½çºï¿½ï¿½ï¿½êªï¿½ø£ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½é³ï¿½ó¸ß¶ï¿½ï¿½ï¿½ï¿½ò³¡£ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½è³çºï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ö®ï¿½ï¿½ï¿½ï¿½
������2��������æ·ï¿½æ£ï¿½ï¿½ï¿½ï¿½ë´ï»¨ô°ò»ï¿½ú¡ï¿½ï¿½ï¿½ï¿½ú£ï¿½ï¿½ï¿½ï¿½èºï¿½ï¿½ï¿½ï¿½ð»ï¿½ï¿½ï¿½ï¿½ñ¹²ºí¹ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ê½ï¿½ï¿½â¡ï¿½ï¿½ï¿½ï¿½è²¿ï¿½ï¿½ï¿½ã½¨ï¿½ï¿½ï¿½ï¿½ï¿½ò»ï¿½è½ï¿½ï¿½ï¿½è«ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½×¡õ¬ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ø±ï¿½ð½±¡ï¿½ï¿½ã¶«ê¡ï¿½ï¿½ï¿½ï¿½×¡õ¬ð¡ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ú½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½õ¬ï¿½è£ï¿½20xx�껹��îªï¿½ï¿½ï¿½ï¿½ï¿½ð²î¼ó¹ï¿½ï¿½ê»ï¿½ô°ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½èµï¿½î¨ò»ï¿½ï¿½æ·×¡õ¬ð¡ï¿½ï¿½ï¿½ï¿½îªï¿½ï¿½ï¿½ï¿½ï¿½ð»ï¿½ã¡ï¿½ï¿½ï¿½ï¿½ê»ï¿½ô°ï¿½ï¿½ï¿½ð¡ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ó¦ï¿½ðµä¹ï¿½ï¿½×¡ï¿½
������3��רòµï¿½ï¿½ï¿½ñ£º°ï¿½ï¿½ë´ï¿½ø²ï¿½í¨ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ê½ï¿½ï¿½è«ï¿½ï¿½ï¿½ï¿½î§ï¿½ï¿½ï¿½ï¿½ñ¡20î»ï¿½ï¿½å®ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½â¥ð¡ï¿½ã£¬ï¿½ï¿½ï¿½æ»ï¿½ï¿½ï¿½ï¿½ï¿½ð©ï¿½ï¿½â¥ð¡ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½â¼ï¿½ï¿½ï¿½ï¿½ï¿½ñµï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ø²ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ß¼ï¿½ï¿½ï¿½ü¡ï¿½ï¿½ç½»ï¿½ï¿½ï¿½çµè¡ï¿½ï¿½ï¿½ð©ï¿½ï¿½ï¿½ü¹ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ñµï¿½ï¿½ï¿½ï¿½òµï¿½ï¿½ï¿½ê£ï¿½ï¿½ï¿½îªï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ä¹ë¿ï¿½ï¿½á¹©ï¿½ï¿½ï¿½ï¿½â¥ï¿½ï¿½ï¿½ï¿½â¥ï¿½ï¿½ï¿½ï¿½×¡ï¿½ï¿½ï¿½è«ï¿½ì·ï¿½ï¿½ï¿½è¡ï¿½
����2������w
������1��������ô´ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ë®ï¿½ï¿½ï¿½ï¿½ï¿½ëµï¿½ï¿½ç£ï¿½ï¿½ï¿½ï¿½ï¿½êªï¿½ø¿ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ð´ï¿½ï¿½ï¿½ï¿½æ¡ï¿½
������2����òµï¿½ï¿½ï¿½×£ï¿½ï¿½ï¿½ä¿ç°ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½æ¬ï¿½ï¿½ï¿½æ»®ï¿½ï¿½è±ï¿½ï¿½ò»ï¿½ö´ï¿½ï¿½íµï¿½ï¿½ï¿½òµï¿½ï¿½ï¿½×¡ï¿½
����3�������o
������1�������滮�����������ø£ï¿½xx����ô¤ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½æ»®ï¿½ï¿½è«ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ä£ï¿½ä¡ï¿½ï¿½ï¿½ï¿½ï¿½è«ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ä£ê½ï¿½ä¾óµï¿½ï¿½ï¿½ï¿½ï¿½ï¿½íºï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½
������2��cepa��êµê©îªï¿½ï¿½ï¿½úºï¿½õ¬ï¿½ð³ï¿½ï¿½ï¿½èºï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½
������3�����ë´ï¿½ ����������òµï¿½ï¿½ï¿½ï¿½ñ¡ï¿½î´ï¿½ï¿½ï¿½ê¹ï¿½ãºï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ð½ï¸ßµï¿½öªï¿½ï¿½ï¿½ï¿½
����4������t
�������úºï¿½õ¬ï¿½ð³ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ò£ï¿½óªï¿½ï¿½ï¿½ö¶î²ï¿½ï¿½ï¿½ï¿½ï¿½î¡£ï¿½ï¿½ï¿½ë´ï¿½ø²ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½â´ëµø£ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ì¶¥ï¿½ï¿½ï¿½ï¿½õ¬ï¿½ï¿½ï¿½ï¿½ï¿½æ±ï¿½òªï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ú²ï¿½í¬ï¿½í·ï¿½í¬ñ°ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ô£ï¿½ï¿½ï¿½î¾ï¿½ï¿½ä´ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ò»ï¿½ï¿½óªï¿½ï¿½ï¿½ï¿½ï¿½â£¬ï¿½ï¿½ï¿½ï¿½ò»ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½í¶ï¿½ê»ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½õ½ï¿½ï¿½ï¿½ï¿½ï¿½â¡£
��������������ö¸ï¿½ï¿½
������õ¼ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½75101��8æ½ï¿½ï¿½ï¿½ï¿½
�����ü½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½255300æ½ï¿½ï¿½ï¿½ï¿½
����������3000æ½ï¿½ï¿½ï¿½ï¿½
�����׶�ô°ï¿½ï¿½3000æ½ï¿½ï¿½ï¿½ï¿½
�����ü»ï¿½ï¿½ï¿½ï¿½ï¿½ô¼1330��
����������ê½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½×¡õ¬î§ï¿½ï¿½1��æ½ï¿½ï¿½ï¿½×µï¿½ï¿½ë¹ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½
�������í£ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ä·ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ê½ï¿½ï¿½î»ï¿½ï¿½ï¿½ï¿½ï¿½í½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½120-520æ½ï¿½ï¿½ï¿½ï¿½
���������øµã£ºï¿½ï¿½ê½ï¿½á¹¹ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½é¹â¡¢í¨ï¿½ï¿½ï¿½ï¿½ï¿½üºã£ï¿½ï¿½ï¿½ï¿½ð»ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ã£ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ò»ï¿½ï¿½ï¿½ä³ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½î»ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ü¶èµí£ï¿½ï¿½þ¶ï¿½ï¿½ó£ï¿½ë½ï¿½ï¿½ï¿½ôºã¡ï¿½
����ô¤ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ê±ï¿½ä£º20xx��7��8��
�����ä¡ï¿½ï¿½ï¿½ï¿½ú·ï¿½ï¿½ï¿½
������ò»ï¿½ï¿½ï¿½ï¿½æ·ï¿½ï¿½î»
�������ë´ï¿½ø²ï¿½æ·ï¿½æ¶ï¿½î»ï¿½ï¿½ï¿½ßµï¿½×¡õ¬
������������â¥ï¿½ì¶ï¿½î»ï¿½ï¿½ï¿½ï¿½õ¬ï¿½ï¿½ï¿½ï¿½ï¿½ð¹ï¿½ï¿½î¶¥ï¿½ï¿½ï¿½äºï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ú¼ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½
�������������ú¶ï¿½î»
�����ó²ï¿½æ·ï¿½ï¿½î»ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½òµï¿½ï¿½ó¦ï¿½ï¿½ï¿½ï¿½ï¿½ð¹ï¿½ï¿½ï¿½ï¿½ëµï¿½öªï¿½ï¿½ï¿½×²ã£¬ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½á¾«ó¢ï¿½ï¿½ê¿ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½óµï¿½ð¾ï¿½ï¿½ôµä²æ¸ï¿½ï¿½ï¿½ï¿½â²¿ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ð§ï¿½ï¿½ô´ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½æ¡£
����1�������é£ï¿½ï¿½ï¿½ï¿½ú¾ï¿½ï¿½ã·ï¿½õ¹ò»ö±ï¿½ï¿½ï¿½ï¿½è«ï¿½ï¿½ç°ï¿½ð£ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ç±ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ê¿ï¿½ï¿½ï¿½ãµä³ï¿½ï¿½ð£ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ê¿ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½í¶ï¿½ê´ï¿½òµï¿½ï¿½ï¿½ï¿½ï¿½ð¿ï¿½ï¿½ü³ï¿½îªï¿½ï¿½ï¿½úºï¿½õ¬ï¿½ï¿½ï¿½ï¿½×¡ï¿½ï¿½ï¿½ï¿½
����2�����ö¸ï¿½ï¿½ê¹ï¿½ë¾ï¿½ï¿½ï¿½ï¿½ï¿½ö¸ï¿½ï¿½ê¹ï¿½ë¾ï¿½ï¿½ï¿½ü»á¹ºï¿½ãºï¿½õ¬ï¿½ï¿½îªï¿½ß¼ï¿½ö°ô±ï¿½ï¿½×¡ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½×¨ï¿½å¹ï¿½ï¿½ï¿½ï¿½ï¿½îªí¶ï¿½ï¿½ï¿½ï¿½í¾ï¿½ï¿½
����3���ð¹ï¿½ï¿½úµø¸ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ô¤ï¿½ï¿½ï¿½ï¿½ï¿½ú¶ï¿½ï¿½ó£ï¿½í¶ï¿½ê´ï¿½òµï¿½ï¿½ï¿½úµø¸ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½õ¬ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½î»ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½õ¬ò²ï¿½ï¿½ï¿½ü³ï¿½îªï¿½ï¿½ï¿½ï¿½ï¿½ï¿½êµï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ë¾«ï¿½ï¿½×·ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ô°ï¿½ï¿½
�����塢������
������ò»ï¿½ï¿½ï¿½ï¿½ç°ï¿½×¶ï¿½
�����ë½×¶ï¿½ï¿½ï¿½ï¿½ð³ï¿½ï¿½æ¹ï¿½ï¿½ã½ï¿½å»¥ï¿½ï¿½îªï¿½ï¿½ï¿½ï¿½í»ï¿½ï¿½ï¿½ï¿½õ¬ï¿½ï¿½ï¿½æºí·ï¿½ï¿½ï¿½
����1�����ã±ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ôµø²ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ê½ï¿½ï¿½ï¿½ú½ï¿½ï¿½ü°ï¿½ï¿½ë´ï¿½ ��������������ñ¡ï¿½ï¿½20����òµï¿½ï¿½ï¿½ê£ï¿½ï¿½ãºï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½òµï¿½ï¿½ï¿½ï¿½ñ¡ï¿½ï¿½ï¿½ï¿½ï¿½äºä¶¯ð§ó¦ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ó£ï¿½ï¿½ï¿½ï¿½ôºï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½òµï¿½ï¿½ô±ï¿½ä·ï¿½ï¿½ï¿½ï¿½é¡ï¿½
����2��ץס�����â¶ï¿½ï¿½ò£¬ºï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ä¿ï¿½ï¿½ï¿½ï¿½ï¿½ë·ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½û£ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ê½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½
����3�����ë´ï»¨ô°ï¿½ï¿½ï¿½ï¿½ï¿½õ±ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ñºï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½é½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½îªòµï¿½ï¿½ï¿½á¹©ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½òµï¿½ï¿½ï¿½ï¿½ï¿½õ±ï¿½ï¿½ï¿½òµï¿½ï¿½ï¿½ï¿½å®ï¿½ï¿½ï¿½ï¿½ï¿½å»ý´ï¿½ï¿½ï¿½ï¿½ï¿½ñ§ï¿½õ±ï¿½ï¿½ï¿½
����4�����ð°ï¿½ï¿½ë´ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½îªï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ô¡ï¿½
����5���������ð¹ï¿½ï¿½ï¿½öªï¿½ï¿½ï¿½èµï¿½ï¿½ï¿½òµï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ë¾ï¿½ï¿½ï¿½ï¿½ï¿½û´ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ô¼ï¿½ï¿½ï¿½ï¿½ü»ï¿½ï¿½ò¾ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ì¼ï¿½ï¿½ë°ï¿½ï¿½ë´ï£¬ï¿½ï¿½í¬ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½
�������������ì½×¶ï¿½
�����ë½×¶î½ï¿½ï¿½ï¿½ï¿½ï¿½ã½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ìµæ£¬êµê©sp���ô¡ï¿½
����1���������׳��öµäµø¶î£ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½û¿úµèµï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½æ¡ï¿½
����2���úºï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½â¥ï¿½ï¿½ï¿½ï¿½ï¿½ð¹ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½û»á£¬ï¿½ï¿½ê½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½û£ï¿½ï¿½ï¿½ï¿½ï¿½óµï¿½ð½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ã»ï¿½ï¿½î¼ó£ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ð¾æ»ï¿½í³ï¿½ï¿½åµï¿½ï¿½ï¿½ë¿â·ä£ï¿½ø±ï¿½ï¿½ý£ï¿½ï¿½ï¿½ð»ï¿½ï¿½î»ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½
����3���ú²ï¿½ï¿½ï¹ï¿½òµï¿½ï¿½ç©ô¼ï¿½ï¿½ê½ï¿½ï¿½ï¿½ë¾ï¿½ï¿½ï¿½ï¿½úºï¿½ï¿½ð²ï¿½æ·ï¿½ï¿½ëµï¿½ï¿½ï¿½ï¿½ï¿½ï¿½òµï¿½ï¿½æ·ï¿½æ£ï¿½ï¿½ï¿½ï¿½ï¿½ò²ï¿½ï¿½ï¿½×¨òµï¿½ï¿½ï¿½î¸ð¡ï¿½
����4���î¼ó´ï¿½ï¿½ï¿½ï¿½á£¬õ¹ï¿½öºï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½é£ï¿½ï¿½ï¿½ñ¡ï¿½ï¿½òµï¿½ï¿½ï¿½ê½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ù½ï¿½ï¿½ï¿½ï¿½û¡ï¿½
����������ç¿ï¿½ï¿½ï¿½×¶ï¿½
����ã½ï¿½ï¿½ï¿½ö¶î£ï¿½ï¿½ï¿½ï¿½ä³ï¿½ï¿½ï¿½ï¿½ã½ï¿½ï¿½ï¿½ï¿½ï¿½æ£¬ï¿½ï¿½õ¹ê¾â¥ï¿½ìµï¿½æ·î»ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½î·½ê½ï¿½ï¿½î§ï¿½æºï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½é«ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½î£¬ï¿½ï¿½ï¿½ï¿½ö¯ï¿½ï¿½ó¦ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½â¥ï¿½ï¿½ï¿½èµã¡£
�������ä£ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½×¶ï¿½
�����ë½×¶ï¿½ï¿½ï¿½ï¿½ú½ó½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½î²ï¿½ú£ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½øµã½«ï¿½ï¿½ï¿½ï¿½êµï¿½ï¿½ï¿½ï¿½ï¿½å·¿ï¿½ï¡ï¿½ï¿½ï¿½ï¿½ï¿½ö¯è«×°ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ü£ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½í»ï¿½ï¿½ï¿½ï¿½é²¢ï¿½ï¿½öªï¿½ï¿½×°ï¿½ï¿½ï¿½ï¿½òµï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ö¯ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½×°ï¿½ê¡±ï¿½æ»ï¿½ï¿½ï¿½ï¿½æ»ï¿½ï¿½ï¿½ï¿½ôºü¶ï¿½ò¶¯¿í»ï¿½ï¿½ï¿½ï¸ï¿½ï¿½ê¹ï¿½í»ï¿½ï¿½ï¿½ï¿½äµä¹ï¿½ï¿½ï¿½è«×°ï¿½þ·ï¿½ï¿½ï¿½ê¡è´ò»ð©ï¿½ï¿½ï¿½ï¿½ï¿½ä¹ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½â¡ï¿½
�������������ö²ï¿½ï¿½ï¿½
���������øµã£ºï¿½ç¼ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ü»ï¿½ï¿½ò¾ï¿½
�������ä¼ï¿½öµï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½
����������⣺��������æ´ï¿½ï¿½ô¼ï¿½
�������úºå£ï¿½ï¿½ï¿½ï¿½ç¼ï¿½ï¿½ä¼ò£ï¿½ï¿½ï¿½ï¿½ç¼ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½
������æ»ï¿½æ´´ï¿½â£º
������ò»ï¿½ï¿½ ����ç°ï¿½ú¹ï¿½æ´´ï¿½ï¿½
������1�� ������òµæ·ï¿½æ£ï¿½ï¿½ï¿½ï¿½å½ï¿½ï¿½ò£ï¿½ï¿½ï¿½ï¿½ä·ï¿½ï¿½ï¿½ ��î¢î¢ï¿½ï¿½ð¦ï¿½ï¿½æ¯ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½òµï¿½ï¿½ï¿½ï¿½ï¿½ö³ï¿½ï¿½ï¿½ï¿½ì£ï¿½ï¿½ï¿½ï¿½ï¶ëµä²ï¿½ï¿½ï¿½ê³æ·ï¿½ï¿½ï¿½ëµï¿½è´ï¿½çºï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ä¹æ»®ä£ï¿½í¡ï¿½
������2�� ����â¥ï¿½ï¿½æ·ï¿½æ£ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ð¶ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½a�������æ½ï¿½ï¿½õ¿ï¿½ï¿½ï¿½ä´ï¿½îªï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½æ»®ê¦ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ç£ï¿½õ¹ê¾ï¿½ï¿½ï¿½ï¿½ï¿½ð±ï¿½ï¿½ï¿½ï¿½ï¿½õ¬ï¿½ï¿½ï¿½ï¿½ï¿½í¼ï¿½ï¿½ï¿½ï¿½ï¿½í¼ï¿½ëº£ï¿½ï¿½ï¿½ûºï¿½ï¿½ï¿½ò»ï¿½ï¿½b��æ¸ï¿½ï¿½ä³ï¿½ï¿½ô¤ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½îªï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ô£ï¿½ï¿½ï¿½ï¿½ï¿½ï²ï¿½ï¿½×¡ï¿½ï¿½ï¿½ï¿½ï¿½ï£¡ï¿½ï¿½
����������êµï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½æ½ï¿½æ¹¹í¼ï¿½ï¿½ï¿½ï¿½ï¿½õ¹ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½øµã£¨×¢ï¿½ï¿½ï¿½ë·ï¿½ï¿½ï¿½ï¿½ï¿½ê±ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½êµê©ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ú³ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ð¡ï¿½ï¿½ï¿½
�������������ø²ï¿½ïµï¿½ð¹ï¿½æ»ï¿½æ£º
������1�� ��߶��������⣺ò»ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ó»ó°ï¿½ï¿½ï¿½ï¿½ï¿½ß¶ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½åµï¿½ò»ð¦ï¿½ï¿½
������2�� ��ì¨æ·ï¿½ï¿½ô¶ï¿½ï¿½ï¿½ï¿½ï¿½æ»ï¿½ê±ï¿½ö£ï¿½ò»ï¿½ï¿½å®ï¿½ï¿½ï¿½åµï¿½ò»ï¿½ö¶ï¿½ï¿½å¸ß½å±ï¿½ï¿½ï¿½ò»ï¿½ö´ï¿½ï¿½ï¿½ï¿½ï¿½ì¨ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ô¶ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½äºï¿½ï¿½ï¿½ï¿½ï¿½
������3�� ����è»ï¿½×½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ò£ï¿½180��ä¿ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½æºï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½õ£ï¿½ï¿½ï¿½ï¿½ð·ï¿½ï¿½ï¿½ä´ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½í±ï¿½ï¿½âµï¿½ì¨ï¿½æ£ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½â´ï¿½ï¿½ïµä°å±ï¿½ï¿½ï¿½ï¿½þ¡ï¿½
������4�� �������ê¯ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½â¥ï¿½ì·ï¿½ï¿½ï¿½ï¿½ï¿½ê¯ï¿½ð£ï¿½ï¿½ï¿½ê¯ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½é«ï¿½ï¿½ã¢ï¿½ï¿½ï¿½ï¿½ï¿½ð³ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ä¸ß¹ï¿½
������ö½ï¿½ï¿½ï¿½ï¿½ä°ï¿½ï¿½ï¿½
������������äºï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ç¼ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ü¡ï¿½è»ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ç¼ò£ï¿½ï¿½ï¿½ï¿½ù£ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ò»ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ð¡ï¿½
��������������îªï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ç¼ï¿½ï¿½ä¼ò£ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ç¼ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½î¡£
����? �ç¼ï¿½ï¿½æ»®
�������ê½ï¿½ï¿½ï¿½ï¿½ï¿½ê¦ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ñ§ôºôºê¿bernardo�����滮��æ£ï¿½ï¿½ï¿½ï¿½ï¸ï¿½ï¿½ï¿½ï¿½ï¿½ß¶è¹ï¿½ï¿½ê»ï¿½ï¿½å¶ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ì¡£
����? �ç¼ï¿½æ·ï¿½ï¿½
�������ë´ï»¨ô°îªï¿½ï¿½ï¿½ï¿½ó®ï¿½ã¡ï¿½ï¿½ï¿½ï¿½ê»ï¿½ô°ï¿½ï¿½ï¿½ð¡ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ã»ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ç£¬ï¿½ï¿½ï¿½ë´ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ý¡ï¿½ï¿½ï¿½û¶ï¿½ï¿½âºï¿½ï¿½ï¿½ï¿½å£¬ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ñ»°¡ï¿½
�����ç¼ï¿½ï¿½ï¿½ï¿½ï¿½
������ñ°ï¿½ð¹ï¿½ï¿½ï¿½20����ã²ï¿½ï¿½ï¿½ú¡ï¿½ï¿½ï¿½ï¿½ä¸ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½òµï¿½ï¿½ï¿½ï¿½îªï¿½ï¿½ï¿½ï¿½ï¿½ä·ï¿½ï¿½ï¿½
�����ç¼ï¿½ï¿½ï¿½ï¿½ï¿½
���������׼�������ê¾æµê¡°ï¿½ï¿½ô¿ï¿½×·ï¿½ï¿½ï¿½ï¿½ï¿½ïµï¿½ï¿½ï¿½ô¹ï¿½ï¿½ê»ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½×¼ï¿½ï¿½êµï¿½ï¿½ï¿½ï¿½ï¿½ã·ï¿½ï¿½ï¿½
�����ç¼ï¿½ï¿½ï¿½ï¿½ï¿½
����3000����ôªóªï¿½ï¿½ï¿½ï¿½ï¿½ü»ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½í·îªï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½
�����ç¼ï¿½ï¿½ï¿½ï¿½ï¿½
���������é«ï¿½ê£ï¿½ï¿½ï¿½è»ï¿½ï¿½ï¿½ï¿½ï¿½é£ï¿½ï¿½ï¿½ï¿½ï¿½è«ï¿½ï¿½ï¿½þµðºï¿½ï¿½ï¿½ï¿½ï¿½ô¶ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ë®î§ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½êªï¿½ø£ï¿½ï¿½ï¿½ï¿½ï¿½é³ï¿½ó¸ß¶ï¿½ï¿½ï¿½ï¿½ò³¡£ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½è³çºï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ö®ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ä¿ï¿½ï¿½ï¿½ï¿½é¼ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½æ»®ï¿½ðµï¿½ï¿½ï¿½ï¿½â¹«ô°ï¿½ï¿½
������������ôªï¿½ø£ï¿½í¶ï¿½ï¿½ï¿½ì¡ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ì¡ï¿½ï¿½ï¿½ï¿½û´ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½òµï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½î»ï¿½ï¿½í¼ï¿½ï¿½ï¿½ï¿½â¥ï¿½ï¿½ï¿½ï¿½
�����ߡ�ã½ï¿½ï¿½ï¿½ï¿½ï¿½
������������ã½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½òªï¿½ï¿½ï¿½ã±ï¿½ö½ï¿½ï¿½ï¿½ï¿½ï¿½â¡¢ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ã½ï¿½å£¬ï¿½ï¿½ï¿½ð¶ï¿½ç¶èµï¿½ï¿½ï¿½ï¿½ï¿½
����1����ö½ï¿½ï¿½ï¿½ï¿½û¶ï¿½ï¿½ï¿½ï¿½õ±ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ú¾ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½
����������ê½ï¿½ï¿½ï¿½ï¿½ï¿½æ¡¢1/2�桢1/4��
��������ê±ï¿½ä£º**��7��-10��
��������æµï¿½ê£ï¿½20�����ò£ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ý¡ï¿½ê±ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½
����2�������棺��û¡ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½øµä¿ú°ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½å¸½ï¿½ï¿½
��������æ´ï¿½ð¡ï¿½ï¿½ 2m��1��5m 2��5m��1��8m 3m��2��5m
�������������10m��0��5m
����3�����磺æ¸ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ö´ï¿½ï¿½ï¿½ï¿½ï¿½ò³ï¿½ï¿½ï¿½ï¿½ï¿½ï·ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½â¥ï¿½ï¿½ï¿½ï¿½ï¢ï¿½ï¿½ï¿½ï¿½í¨ï¿½ï¿½ï¿½ï¿½ï¿½û·ï¿½ïµí³ï¿½ï¿½ï¿½é¿ï¿½ï¿½ï¿½ï¿½ú·ï¿½ï¿½ø²ï¿½ï¿½ï¿½õ¾ï¿½ï´ï¿½ï¿½ï¿½ò»ð©ï¿½ï¿½ì¬ï¿½ï¿½æ¡£
广告活动策划价格 超市广告活动策划篇八
百仕达红树西岸在红树西岸置业顾问选拔赛的轰动效应下,就一直引起深圳房地产的关注。百仕达红树西岸是深圳红树湾的焦点,其力图打造南中国顶级滨海高尚社区的行动也正在如火如荼地开展。
百仕达红树西岸金钥匙物业管理的服务签约仪式预示着百仕达物业已成为深圳市首家成功导入国际酒店“金钥匙服务”体系的高尚生活小区物业管理公司。
百仕达投资3000万美元营造红树西岸智能化社区,与国际it巨头韩国lg,美国自动化控制领袖霍尼韦尔及中国互联网著名企业分别签定了战略合作协议。红树西岸将成为国内首家大规模采用国际智能化的高端社区。
百仕达地产与深圳中原之间的合作,更加快了红树西岸在香港的展销服务空间。
以上种种行动表明,百仕达红树西岸的创举将会推动红树西岸楼盘顺利销售。红树西岸的进一步营销活动将会加快楼盘的热销。
一、前 言
作为深圳“地王”项目的红树西岸是百仕达地产即将推出的滨海楼盘。红树西岸位于华侨城填海区,滨海大道以北、沙河东路以东、深圳湾一路以西,白石路以南;占地面积达7、5万平方米,**年公开投标价高达7、8亿元人民币,总建筑面积为25、53万平方米。该楼盘具有得天独厚的自然景观环境:楼盘正面是全线无敌海景,远眺香港天水围,南面是红树湿地,西面是沙河高尔夫球场,北面是深圳旅游区华侨城和著名景点世界之窗;项目北侧可见红树湾规划中的主题公园。项目由美国著名建筑大师bernardo规划设计,集合各领域高度国际化团队倾力打造,将建成南中国最具滨海特色的现代高尚人居社区。
百仕达 红树西岸将引领深圳豪宅新风,成为中国新兴知富阶层投资与居住的理想住宅和高尚社区。
二、市场分析
(一)深圳豪宅市场状况
豪宅在一个城市住房市场中的结构,应该和一个城市私人财富的结构有关,同时也与一个城市的豪宅市场的消费需求有关。在一个成熟的市场里,豪宅的数量应该占总的住宅存量的5%-10%。目前深圳的豪宅市场还处于初级阶段和稀缺阶段,财富阶层的聚集度和稳定度不够,山海等稀缺资源的市场开发度不够。
**年全年深圳在售豪宅项目不到15个,约为20xx年的三分之一,物业类型有别墅、townhouse、小高层、高层、超高层等。20xx年豪宅的热点区域主要是香蜜湖和华侨城片区,其中香蜜湖片区以townhouse、小高层为主,华侨城片区以高层为主。20xx年的豪宅市场有一个显著的特点,越是豪宅,越是昂贵的豪宅越热销,香蜜湖和华侨城片区的豪宅物业均保持了良好的销售状态。比如水榭花都二期开盘3个月即告罄,熙园已经销售过半,中旅国际公馆销售也早已过半,波托菲诺纯水岸及天鹅堡二期也保持着理想的销售态势。
从价位上来看,20xx年热销的豪宅普遍均价较高,如水榭花都二期均价约10500元/平方米,熙园均价约9200—9700元/平方米,波托菲诺均价约9500元/平方米,雅颂居均价约9500元/平方米,红树东方均价约8300元/平方米,云深处均价逾11000万元/平方米,整体看20xx年豪宅均价普遍较20xx年略高,销售的速度也较不俗,充分说明豪宅市场的需求还是存在的,并且市场需求还比较旺盛,只是没有对应合适的产品。
(二)南山区房产市场预测
20xx年对于南山商品住宅的发展来说,应该是保持高速增长,继续冲高的一年,批准预售、销售面积都创下历史新高,各项指标都显示市场运行良好。
未来两年,在房地产高速增长的影响下,住宅空置面积虽然会有一些增长,但对市场影响不会太大。20xx年,该片区的后海楼盘密集入市后均取得不错的销售业绩,显示了南山市场巨大的吸引力。在全市进入消化存量的一年,南山供应量的大增无疑将会成为今年市场新的热点之一。
而后海滨海长廊的建设将引领后海成为深圳新的无敌海景高尚社区,华侨城的成功经验将向南移植;后海、南山区中部是未来两年的热点区域;华侨城填海区大型项目红树西岸的启动将会掀起新一轮“侨城热”。
(三)红树湾市场前景
自1998年开始的修建滨海大道的填海工程,使深圳湾畔的滩涂上造就了2、9平方公里的土地———红树湾填海区,xx政府为它定位为:用5年时间建成全市最大规模的、具有全新生活模式的居住社区和湖景旅游区,深圳作为滨海城市的特色将以此来实现,让它成为深圳的窗口、深圳的`名片、深圳的品牌。在深规院的设计方案中有深圳湾淡水沙滩游泳池的设计,要建成中国最大的户外淡水游泳池,游泳池的北边设计真沙滩,海湾边设计成无限边界,恰似一池碧水涌海湾。由此可见,深圳政府已将红树湾规划为高档休闲区和高尚住宅区。
深圳湾滨海休闲带15公里生态长廊的规划使这一地块形成更大的生态优势。创下深圳红树湾地王天价的红树西岸势必要在此片区打造顶级豪宅。
三、产品分析
(一)swot分析
1、优势s
(1)自然环境:该楼盘具有得天独厚的自然景观环境:楼盘正面是全线无敌海景,远眺香港天水围,南面是红树湿地,西面是沙河高尔夫球场,北面是深圳旅游区华侨城和著名景点世界之窗。
(2)开发商品牌:百仕达花园一期、二期,曾先后获得中华人民共和国国家质量奖银质奖章、建设部优秀建设设计一等奖、全国优秀住宅社区环境特别金奖、广东省优秀住宅小区、深圳金牌尊贵豪宅等,20xx年还作为深圳市参加国际花园城市评比的唯一商品住宅小区,为深圳市获得“国际花园城市”美誉作出了应有的贡献。
(3)专业服务:百仕达地产通过大赛的形式在全国范围内征选20位美女担任售楼小姐,并计划将这些售楼小姐派往新加坡培训,包括地产建筑、高级物管、社交礼仪等。这些接受过精心培训的置业顾问,将为红树西岸的顾客提供从挑楼、买楼到入住后的全程服务等。
2、劣势w
(1)环境资源:深圳湾的水质令人担忧,红树湿地空气质量有待改善。
(2)商业配套:在目前深圳湾片区规划中缺少一种大型的商业配套。
3、机会点o
(1)政府规划开发利好因素:xx政府预将红树湾规划成全市最大规模的、具有全新生活模式的居地社区和湖景旅游区。
(2)cepa的实施为深圳豪宅市场人群创造增添了人气。
(3)百仕达 红树西岸置业顾问选拔大赛使得红树西岸名气大增,有较高的知名度
4、风险t
深圳豪宅市场竞争激烈,营销手段层出不穷。百仕达地产花天价买下此地,来塑造顶级豪宅形象,势必要创出红树西岸的与众不同和非同寻常来。所以,如何精心打造红树西岸,是一个营销难题,更是一个风险投资机遇与挑战的难题。
(二)经济指标
总占地面积:75101、8平方米
总建筑面积:255300平方米
会所:3000平方米
幼儿园:3000平方米
总户数:约1330户
建筑形式:三栋住宅围绕1万平方米的人工湖而建
户型:两房两厅、三房两厅、四房两厅及复式单位,户型建筑面积120-520平方米
户型特点:板式结构建筑,采光、通风性能好;所有户型两梯两用,并有两梯一户的超豪华单位,建筑密度低,无对视,私密性好。
预计入市时间:20xx年7、8月
四、受众分析
(一)产品定位
百仕达地产品牌定位:高档住宅
红树西岸楼盘定位:豪宅,南中国最顶级的海滨府第及高尚人文社区
(二)受众定位
从产品定位分析看,红树西岸的业主应该是中国新兴的知富阶层,他们是社会精英人士,他们拥有绝对的财富。这部分人有效来源于三个方面。
1、海归派:深圳经济发展一直处于全国前列,深圳是被海归派人士看好的城市,海归派人士来深圳投资创业,很有可能成为深圳豪宅的新住户。
2、部分港资公司:部分港资公司可能会购置豪宅作为高级职员的住处或者专门购入作为投资用途。
3、中国内地富豪:即预在深圳定居,投资创业的内地富豪。豪宅是身份与地位的象征,豪宅也可能成为富豪们实现物质与精神追求的梦想家园。
五、广告策略
(一)售前阶段
此阶段以市场推广和媒体互动为主,突出豪宅优势和服务。
1、利用报刊,以地产秀的形式分期介绍百仕达 红树西岸精心挑选的20名置业顾问,让红树西岸置业顾问选拔赛的轰动效应继续蔓延,彰显红树西岸物业人员的服务风采。
2、抓住房产新动向,红树西岸项目负责人发表言论,利用新闻舆论形式宣传红树西岸。
3、百仕达花园已与日本高尚社区结成友好社区,可借机创造更多机会为业主提供跨国服务,如免费送业主游日本,业主子女享受优惠待遇留学日本。
4、举行百仕达足球联赛,力邀足球明星为红树西岸代言。
5、力邀具有国际知名度的物业管理公司、销售代理商以及智能化家居生产商加盟百仕达,共同打造红树西岸。
(二)开盘阶段
此阶段将考虑媒体悬念铺垫,实施sp策略。
1、在受众易出现的地段,如机场、港口等地树立户外广告牌。
2、在红树西岸售楼厅举行公开发售会,正式对外宣布发售,邀请拥有金葵花卡的用户参加,其间举行酒会和超炫的新丝路模特表演,答谢各位来宾。
3、内部认购业主签约仪式:此举重在烘托产品的说服力与业内品牌,让买家产生专业信任感。
4、参加春交会,展现红树西岸风采,优选置业顾问进场,大力宣传红树西岸,促进销售。
(三)强销阶段
媒体手段:买断某报刊媒体整版,来展示楼盘的品位及其包含的生活方式,围绕红树西岸的特色与生活理念,来组织相应的美文与楼市热点。
(四)持续阶段
此阶段由于接近工程收尾期,工作重点将放在实景样板房上。可组织全装修样板间介绍,根据新样板间客户建议并与知名装潢企业联手组织“诚信装潢”计划。计划将以很多打动客户的细节使客户放心的购买全装修房,省却一些繁复的工作与心事。
六、广告表现策略
诉求重点:星级化管理、智能化家居
核心价值:顶级滨海高尚社区
广告主题:上善生活,善待自己
广告口号:五星级的家,六星级的生活
广告画面创意:
(一) 开盘前期广告创意
(1) 宣传企业品牌:诚信建家,恒心服务 。微微含笑的漂亮的置业顾问手持拖盘,盘上端的不是食品,端的却是红树西岸的规划模型。
(2) 宣传楼盘品牌:深圳市顶级滨海高尚人文社区。a、以柔和平静湛蓝的大海为背景,建筑规划师侧向我们,展示他手中滨海豪宅的设计图,设计图与海景糅合在一起。b、聘请某个预将购买红树西岸的明星为红树西岸代言:“我喜欢住在这里!”
(二)实景拍摄红树西岸,合理安排平面构图,充分展现诉求重点(注:此方案暂时不能完美实施,红树西岸正处于初步建设中。)
(三)房地产系列广告画面:
(1) 打高尔夫球的惬意:一中年男子挥棒打出高尔夫球的惬意而自信的一笑。
(2) 阳台品酒远眺:黄昏时分,一美女幽雅地一手端着高脚杯,一手搭在阳台玉雕般的栏杆上远眺深蓝的海景。
(3) 与自然亲近的卧室:180°的开窗,窗外似海景般的天空,具有风情的窗帘,柔和别致的台灯,躺在温床上的芭比娃娃。
(4) 发光的钻石:将红树西岸楼盘放入钻石中,钻石发出淡淡的蓝色光芒,烘托出滨海的高贵。
报纸广告文案:
香格里拉的豪华,五星级的享受。然而,它不是家,至少,它不属于你一个人所有。
红树西岸,为您倾情打造五星级的家,创造六星级的生活。
? 星级规划
国际建筑大师、美国建筑学院院士bernardo先生规划设计,集合各领域高度国际化团队倾力打造。
? 星级品牌
百仕达花园为深圳赢得“国际花园城市”功不可没,深圳走向世界,百仕达名震九州。天价夺下红树湾,红树西岸再塑神话。
星级服务
搜寻中国,20名才貌出众、身材高挑的置业顾问为您贴心服务
星级管理
深圳首家引入国际酒店“金钥匙服务”体系,以国际化服务标准,实现美好服务
星级生活
3000万美元营造智能化社区,国际三巨头为您量身订做
星级享受
生活的色彩,自然的旋律:正面全线无敌海景,远眺香港天水围,南面红树湿地,西面沙河高尔夫球场,北面深圳旅游区华侨城和著名景点世界之窗;项目北侧可见红树湾规划中的主题公园。
其他必上元素:投资商、开发商、销售代理、物业管理、地理位置图、售楼热线
七、媒体策略
红树西岸媒体宣传主要采用报纸、户外、网络等三大媒体,进行多角度的诉求。
1、报纸:香港东方日报、深圳晶报、深圳晚报
版面形式:整版、1/2版、1/4版
发布时间:**年7月-10月
发布频率:20次左右(发布内容、时间间隔视销售情况而定)
2、户外广告:香港、深圳两地的口岸、机场,红树湾附近
广告牌大小: 2m×1、5m 2、5m×1、8m 3m×2、5m
广告条幅:10m×0、5m
3、网络:聘请网络高手创建网页,网上发布红树西岸楼盘信息,开通网上售房系统,可考虑在房地产网站上创建一些动态广告。